Comparison · draft for validation

MailerLite vs Kit vs beehiiv for a small list

A small-list comparison should make plan limits and welcome automation easy to check. These examples show the criteria and layout; verify vendor details before using them to choose.

AppCenter editorial team · 9 min read · Prototype copy, not publication-ready

Prototype notice. Example figures and plan details on this page are for layout validation only. They are not verified, current product facts.
The short answer

First decide whether you want a focused newsletter workflow, a broader email-marketing setup, or creator tools around a publication. Then compare current plan limits and the welcome sequence on the exact plan you would buy.

Interactive Scenario Explorer

Live model

Choose a list size to compare monthly rates and annual upfront totals for four broadcasts a month plus a welcome email for 50 new subscribers. These saved research inputs were checked 27 September 2026; confirm vendor terms before choosing.

1,000 contacts

Assumes four newsletters per month, 50 new subscribers entering a separate welcome automation, and USD pricing before tax or add-ons. Beehiiv is not included in the saved price research.

On a phone? Swipe the table to compare plans →

App / planMonthly rateAnnual upfrontWelcome automation

Sources: MailerLite, Kit, and Brevo. Brevo’s annual upfront total has not been verified.

Pick by the work you need to do

The best fit depends on how you publish and what you need beyond the first welcome emails. These are draft fit notes, not rankings. Confirm each claim against current vendor documentation.

MailerLite

Pick this if: You want a broader email-marketing setup.

Check whether forms, campaigns, and welcome automation fit your list and plan.

Open MailerLite profile →
Draft fit
validate first

Kit

Pick this if: You sell to an audience you publish for.

Check how tagging, paid products, and subscriber workflows fit your setup.

Visit Kit’s site ↗
Draft fit
validate first

beehiiv

Pick this if: Your newsletter is the publication.

Check which newsletter-growth and monetization features are available on the plan.

Visit beehiiv’s site ↗
Draft fit
validate first

Compare the same criteria

Start with the questions that change your actual bill or workflow. Confirm terms on the vendor’s own plan and help pages on the day you decide.

Free planPrice at your list sizeWelcome automationPlatformsMonetization

On a phone? Swipe the table to compare candidates →

Example comparison figures that have not been verified
App Free plan* Paid from* Welcome automation* Draft fit
MailerLite ~1,000 subscribers ~$10/mo Yes — visual builder Simplest start
Kit ~10,000 subscribers ~$25/mo Yes — visual builder Creator commerce
beehiiv ~2,500 subscribers ~$43/mo Basic sequences Paid newsletters

*Sample figures copied from the design prototype. Not verified; replace with dated vendor sources before publication.

What the sample does not tell you

A headline price alone does not settle the decision. Compare the list-size band you expect to reach, monthly sending volume, automation availability, and any features you would pay extra to use.

Also check export options and platform support. If any vendor page leaves a material term unclear, mark that point unresolved rather than filling it with an estimate.

Sources
Use primary vendor plan pages: MailerLite pricing, Kit pricing, and beehiiv pricing. Details require rechecking before publication.

What mattered in this comparison

For a first welcome sequence, entry-plan limits and whether automation is included may matter more than a long feature checklist. The Reader’s list size and publishing model decide which tradeoffs deserve attention.

What we did not do

This prototype does not report hands-on testing or verified prices. We will date source checks, link evidence beside material claims, and revise the comparison when vendor terms change.

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